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Thursday, November 20 • 13:40 - 14:35
Igor Gubaidulin - Designing for Persuasion, Emotion and Trust (Slides)

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The next loop of User Experience is about designing for persuasion, emotion, and trust. You still need good usability, but it’s often not enough to design a website that is easy to understand, navigate, and interact. Just because people can do something does not guarantee that they will – they must be motivated and persuaded to make decisions that lead to conversion. PET Design is rooted in social psychology and it’s pioneered by Human Factors Inc. It complements classic usability and user experience best practice. In my presentation, I am going to give an overview of the Design for Persuasion, Emotion and Trust (PET Design) and take a look at some PET techniques in details.

avatar for Igor Gubaidulin

Igor Gubaidulin

Igor is a HFI Certified Usability Analyst and one of the first HFI Certified User Experience Analysts in Europe. He is a true advocate for user-centered design. Igor started working as a visual designer 10+ years ago, but after a while he realized that user interface is... Read More →

Thursday November 20, 2014 13:40 - 14:35 EET
5. Theta

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